Vintom

Cuprum

Pension Fund

Chile

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Goals of the personalized video campaign

Goal

Solving a series of problems such as the lack of influence over contributions, suboptimal allocation of funds to individual portfolios, lack of understanding of the pension system, and the sale of additional insurance.

Target Audience of the personalized video campaign

Target audience

All fund customers.

Solution

A series of videos tailored to the specific situation of each customer, addressing their issues.

NC+

OTT PLATFORM
(TV, Internet)

Poland

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Goals of the personalized video campaign

Goal

Increase the retention rate,
Up-sell
Target Audience of the personalized video campaign

Target audience

Customers who are close to the end of the agreement commitment

Solution

Hyper personalized video (personalized name, contract longevity, product, individualized and segmented offer and many others)

Results of the Personalize Video Campaign

Results

Increase the number of retention customers by 14% (total audience)

ARPU( Average Revenue Per User) increased by 5%

Cinematic personalization

Entertainment

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Info

Segments from various projects showcasing examples of personalization by inserting photorealistic images into video recordings.

CLARO

Telco

Columbia

Video production: Olympia Columbia

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Goals of the personalized video campaign

Goal

Decrease number of calls regarding the current invoices and bills (reduce Call Center cost)

Target Audience of the personalized video campaign

Target audience

Customers who received monthly bill higher than average

Solution

Hyper personalized video bill explainer (personalized name, rates, explanation of the amount of current payment)

Results of the Personalize Video Campaign

Results

Decreasing the number of calls to Call Center by 33%

Citi

Credit Cards

Poland

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Goals of the personalized video campaign

Goal

Cross-sell – convert debt from the credit card into other credit product

Target Audience of the personalized video campaign

Target audience

Active credit card users

Solution

Product explanation and simulation using real customer financial data.

Vodacom

Telco

South Africa

Video production: Rendmo South Africa

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Goals of the personalized video campaign

Goal

Increase the retention rate,
Upgrade to higher contract.
Target Audience of the personalized video campaign

Target audience

Customers in the middle of their agreement commitment.

Solution

Demonstrating the benefits of a higher subscription compared to the current one.

Transbank

Credit card acquirer

Chile

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Goals of the personalized video campaign

Goal

Activation – encouraging partners to activate and use the terminal for card payments.

Onboarding – welcoming new customers and preparing them for their first use of the product.

Target Audience of the personalized video campaign

Target audience

Customers who have purchased but have not activated the device, or those who have activated it but are not actively accepting payments.

Solution

Demonstrating the benefits to the customer of actively using the terminal. The project includes a complete catalog of messages tailored to individual recipients based on their context.

Betano/Stoiximan

Online betting

Greece

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Goals of the personalized video campaign

Goal

Activating inactive users

Target Audience of the personalized video campaign

Target audience

All players from 5 countries, 2 different brands

Solution

Year End Review: Summary of user activity for the entire year

Devoteam

HR

France

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Goals of the personalized video campaign

Goal

Decrease attrition rate, engage employees, receive actual feedback, increase bond and trust

Target Audience of the personalized video campaign

Target audience

All employees

Solution

Interactive Video-Survey with Devoteam Representatives, real time reactions, Comments and CTA

Results of the Personalize Video Campaign

Results

141% increase in the successful completion of the survey